mardi 27 août 2013

Why do market research? - Step 5

by Selim Saad

You can download the pdf version here.

lundi 26 août 2013

Why do market research? - Step 4

by Selim Saad

You can download the pdf version here.

vendredi 23 août 2013

L'atelier du JE

A 9 months 'workshop of Theater for self improvement for people aged between 50 and 65.


Members of the project: Patricia Nammour & Caline Bernoty & Vicky Mahfoud

Lebanese media center

مركز تدريب متكامل للعاملين في قطاع الصحافة والإعلام يرتكز على فكرة تدريب الطلاب الجامعيين في هذا الأختصاص فب منطقة البقاع بحيث يصبح للطالب قدرة على التعاطى عملياً مع هذه المهنة بكافة مندرجاتها من كيفية كتابة المقالات والخبر وإذاعة نشرات الأخبار وتقديم البرامج والتصوير والمونتاج والتعامل مع وسائل التواصل الإجتماعي .. إلخ


Members of the project:فرح ياسين & قاسم يوسف

معلم بالبيت

The project is a construction/rehabilitation company offering services in Tripoli and its surroundings. On one hand, the aim of this project is to make use of local expertise from the underprivileged areas of the city, but also to create a space of exchange for citizens of tripoli. 


Members of the project: Janine & Soumaya & Hisham

Excel file with sample financial statements.

by Carmel Salameh

You can download the excel version here.

Why do market research? - Step 3

by Selim Saad

You can download the pdf version here.

jeudi 22 août 2013

Why do market research? - Step 2

by Selim Saad

You can download the pdf version here.

mercredi 21 août 2013

3 interesting articles on sales and marketing strategies.

by Margaret Jabara

You can download the pdf version here.

You can download the pdf version here.

You can download the pdf version here.

Why do market research? - Step 1

by Selim Saad

You can download the pdf version here.
Step 1
Why do market research?
Market research is important for every business, and should not be just a one-off activity.
Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you’re starting or expanding your business, market research is vital to understanding your target market and increasing sales.
Business owners conduct research for many reasons
·         Identify potential customers
Who is going to use your product/service? How old are they? Are they male or female? Are they married, single or divorced? Do they have children? Where do they live? What is their level of education? and so on.
·         Understanding your existing customers
Why do customers choose your product over competitors? What do they value? Is it service, product quality or the prestige associated with consuming your product/service? Who influences their buying decision? What magazines do they read? What websites do they visit? What do they enjoy doing?
·         Set realistic targets
From the information you collect you’ll be able to set realistic targets for areas such as growth, sales and the introduction of new products/services.
·         Develop effective strategies
From your research you’ll be able to make informed marketing decisions about how to price your product/service, how to distribute your product/service, which media channels to use (eg: newspaper, radio or direct marketing) or whether to develop a new product/service. It will also help you make an informed decision about starting, building, consolidating, diversifying or reducing business activity.
·         Examine and solve business problems
If you’ve identified a business problem, research will help you work out what is happening. For example, if your sales have fallen you might discover that brand awareness has also fallen, or that a new competitor has entered the market or a substitute product has become available.
·         Prepare for business expansion
Research will help you identify areas for expansion and test the market’s readiness for a new product/service. For example you could be looking to open a new retail store and you need to find the right location or you could plan to make changes to your distribution channels (eg: from home parties to retail) and need to determine how that will affect your customer base.

·         Identify business opportunities.
Your research could identify new business opportunities. You may find an un-serviced or under-serviced market. You could identify changing market trends such as population shifts, increasing levels of education or leisure time which bring new opportunities. 

mardi 20 août 2013

How to establish a marketing plan?

by Hind Fadel

You can download the pdf version here.

lundi 19 août 2013

سيدتي الأنيقة

إن منطقة عكار تعاني من الحرمان المزمن على جميع الأصعدة لذلك من الضروري التركيز على تمكين المرأة في هذه المنطقة وإعطائها حقها حتى تتمكن من تحديد أولوياتها وخياراتها في المستقبل .إن فكرة المشروع تقوم على مبدأ التعاون الإيجابي وفق حاجة المجتمع بين كافة عناصره ومنها تفعيل دور المرأة في عملية الإنتاج وذلك لتمكين أسرتها من الصمود أمام رداءة الوضع الاقتصادي عبر تمكينها لتكون عنصرا" فعالا" في المجتمع ومعنية بالتنمية الإقتصادية والإجتماعية معا". 
ونحن كجمعية نسائية التي تسعى من خلال تحقيق اهدافها إلى تعزيز دور المرأة وتمكينها إقتصادياً ،وبما اننا جمعية تعنى بالمرأة العاملة فإننا نسعى إلى إنشاء مشروع خياطة وتطريز وبعض الأشغال الحرفية اليدوية حيث سيقدم المشروع أجمل التصاميم في مجال صناعة الألبسة المطرزة بتقنية عالية وفقا لأحدث الموديلات وتطريز بعض الأدوات الحرفية اليدوية المميزة مما يجعلنا مميزين في المنطقة. من هنا كان إستهداف النساء الفقيرات من حيث الدخل والقدرات من خلال برامج ومشروعات تشكل عاملا" حاسما في الوصول الى الموارد المنتجة والتقنيات المناسبة لعملية تسويق مربحة . كما أن توفير العمل اللائق والمنتج العادل لجميع أفراد المجتمع المدني يؤدي حقا "الى تنمية الموارد البشرية المستدامة والتنمية الإقتصادية العادلة . إن الهدف الرئيسي من هذا المشروع هو تأمين مقومات بقاء الناس في القرية والحد من النزوح نحو المدن وذلك برفع مستوى الحياة ومستوى الدخل داخل المناطق الفقيرة بإيجاد فرص عمل وحِرف محددَّة تشكل مصدر دخل دائم لهن.


Members of the project: أسما مصطفى & قمر المصري & ليال المصري & سارة السحمراني

Science for Fun Science for Everyone “SFSE”


Science for Fun Science for Everyone “SFSE” is an edutainment company that promotes science by providing interactive fun activities. SFSE aims to engage the general public especially students in science, develop their critical thinking in order to set positive attitude toward building a better society.





Members of the project: Petra SAAB & Maria BASSIL

vendredi 16 août 2013

Social Business Plan (arabic version)

You can download the pdf version here.

You can download the word version here.

LebforHelp.com

It's an online platform that gathers Lebanese (and friends) from all around the globe under one roof with one mission: to help other Lebanese fellows (individual,community or/and association) to fund their social & environmental causes. The help is done by simply donating for the other party in need and share their cause throughout other online networks.


Members of the project: Nadine Farah & NjoyCreations

HUB4GOOD


The name of our project is Hub4good, as “reference gathering for social good” (which means also in Arabic “give for good” هب للخير)

Hub4good.com is an platform connecting in a “productive way” social enterprises & NGOs to individuals & companies locally, regionally and internationally.

Vision: “Give each person and institution that cares for a cause the opportunity to take action and make a real change for social good.”



Members of the project: Elie MATTA & Chantale SAADEH & Samer SFEIR

mercredi 14 août 2013

Hind Fadel

Hind has an IT & Quantitative Techniques academic background, 19 years of work experience in senior technology and commercial roles, which helped her build substantial and rational knowledge in different business functions.

She has worked in Marketing Research & Data Mining, Product Management, Business Development, Brand Management, Marketing Communications and PR, Telcos Billing and Revenue Assurance.

mardi 13 août 2013

Deghri Messengers

Deghri Messengers is Lebanon's first bike messenger service, offering Beirut's businesses an environmentally friendly method of delivering urgent letters and packages, exclusively by bicycle. We aim to promote cycling and contribute to efforts to make Beirut a cleaner, less congested and more liveable city.


Members of the project: Matt Saunders & Karim Sokhn 

Economy

Our project Economy exist to improve the life’s quality of Lebanese citizen’s and business by providing 24 hours green electricity through solar systems.


Members of the project: Elise Akiki & Lada Akiki & Magida Akiki

Inner tire tube - upcycled eco products


To develop innovative processes by "reusing" inner-tire tubes as main raw material changing them into fashionable product like woman's bags, man's bags... accessories... laptop bags... stationaries...table sets ... whatever our imagination and excitation takes us.
Thus prolonging the "useful" life of this wasted material into an up-cycled product.



Members of the project: Patrick El Zoghbi & Pascal Zoghbi & Rony Annaissy

Mawsool

MAWSOOL.ME is a web application dedicated to students. It is the link between companies looking to recruit young and motivated students, and students looking for part-time jobs, freelance jobs or internships. In a market that lack of student services MAWSOOL.ME stands out by offering an online recruitment service dedicated to students, and with a lot of features to come, MAWSOOL.ME aims to be the hub for all students in the region.


Members of the project: Cyril Sabbagh & Edward Teen 

Women to Women Success

Our project aims to improve the livelihood of women both unemployed & employed women. We achieve our aim by creating home based jobs for women who wish to provide healthy food for working women, who don’t have the time to cook. As a result, they will be contributing to the success of each others.


Members of the project: Lama Diab & Maud Jabbour

Craftbox

Craftbox is a project that allows the marketing of a variety of hand-made products produced by people in society that face difficulties and low incomes to support them. These products include vintage wool blankets, home decorations and accessories.


Members of the project: Lama Labib Berchane

Lawen Hayatak


Mobile Theatre

An Art club that provides Music Institute for the youth that includes piano, guitar,Oud, flute, drum, dance,coral ....also a Mobile Theater between the neighborhoods and the schools which will allow for community participation to discuss the problems in the society and find solutions.


Members of the project: Nadeen Moussa & Yousef Abrageth & Adel El Sabeh & Fatin Moussa

Healthy traditional community kitchen

We propose to establish a healthy traditional community kitchen at the heart of Beirut to reverse the nutrition transition currently witnessed in Lebanon. This kitchen will empower women and small farmers in rural areas and will ensure rural / urban cultural exchanges that will help preserve our healthy food heritage for longer by transmitting it to the younger generations. 


Members of the project: Mabelle Chedid & Dominique Anid & Nadim Rawda & Abdou Tannoury

Cirqu'enciel


Tricolage


Lebanese Cancer Survivor Network


Good Health


Nabadcom


Ola 3R


Ola 3R is a "Scrap tires recycling" project based on a new environmental friendly process which will help to get rid of waste tires and acquire fines final products through its simple process and its total fiber and steel extraction without any emission or minor odors with a minimum waste generated.
it will generate the very useful rubber powder and rubber granule (used in rubber industries and many other fields...) and will be producing the rubber tiles flooring ( used for sports stadium, nurseries, farms...).


Members of the project: Ola Issa & Ahmad Shamseddine & abdallah Issa & Ali Dawi & Ali Issa

MenaVersity


Nabad for Life


Juice for Charity

Juice for Charity is a community project which aims to raise funds for different causes by selling fresh juices.


Members of the project: Reem el Hassan & Aline Zreik & Hany el Hassan

Fashion Sustainability

Fashion Sustainability is a social venture, which includes multiple departments that provide eco-solutions and services for companies/brands in the fashion industry. Fashion sustainability aims to achieve positive social, environmental and economic impact.


Members of the project: Hasmig Boyadjian

Rewind

Rewind creates from waste a healthy environment by offering a sustainable model to transport and transform waste into value-added products.


Members of the members: Antonios Rizk & Alain Daou & Sohad El Zoghby 

Triple E


2B DESIGN

2b design is an award winning social enterprise which transforms architectural salvage from destroyed 18th, 19th and early 20th c. houses into one-of-a-kind home décor creations. We employ disadvantaged people of diverse ethnic, cultural and religious backgrounds to promote reconciliation. Currently, our main way of fulfilling this goal is by employing the disabled craftsmen at the Arcenciel workshop in Jisr al-Wati. We are hoping to continue to expand our social impact through collaborations with various other organizations in the coming years.


Members of the project: Richard Pelgrim & Emily Johanson & Raja Moubarak & Benedicte Moubarak

ECOMOP

The ECOMOP is a new ecological cleaning tool that saves water use, detergent consumption, and effort time. This cleaning tool is applicable to all surfaces including tiles and wooden floors; It has a removable and reusable washable cloth.  


Members of the project: Naji Chamieh

Permaculture Institute of Lebanon

The Permaculture Institute of Lebanon aims at raising awareness and knowledge, in individuals and communities across Lebanon, of the existing affordable sustainable practices that can reduce their individual and household ecological footprints. This is done through workshops and activities such as: composting, growing vegetables and fruits, eco-constructions, rain catchment systems, up-cycling of used products, homemade ecological products. The Institute will have 2 physical demonstration sites: in Saidoun – Jezzine and Niha – Batroun.


Members of the project: Rita Khawand & Bassam Khawand & Joey El Khoury & Liza Charbel

Mommy Made

shareQ, launched Mommy Made as the first nonprofit catering line that recruits, trains and employs underprivileged mothers and transform them into self-sufficient persons and have better lives for their families. for all your events we are the best catering solution, never hesitate to contact us. 


Members of the project: Clara Salame  & Philipe Saliba & Amy Khalil  & Elie Karach 

Playleb

Playleb.com is a Social Sport Platform were players can more efficiently organize sport matches of all types saving time and money. Playleb helps in bringing players together to play other clubs at sports centers nearby. 


Members of the project: Elias Mitri Hajj & Tony Mitri Hajj 

Neopreneur

Neopreneur is about bringing back peoples' creativity. It is an open work-space free of physical or cultural barriers to promote sharing of ideas, questions, and passions by entrepreneurs.


Members of the project: Abbas Sibai & Tarek Matar & Jean Abboud & Simon Tadros

Green roots


SHAREK


Souk AKKAR


Let's Volunteer


7K Ghzayyel Restoration

The Ghzayyel could be restored to an exemplary river with impeccable water quality in its first 7 km stretch, something which is now very rare in populated rural areas in Lebanon. This is achieved through developing a holistic intervention design, implementing it by employing the right skills in the right places, using sustainable low maintenance technologies, and incapacitating local communities and integrating municipal efforts to maintain and monitor.


Members of the project: Hussam Hawwa & Danyelle Gerges & Lama Abdulsamad

The Nawaya Network

We empower disadvantaged youth by connecting them to various resources to help them develop their talents and passions. Via an interactive online platform on www.nawaya.org, we seek to identify employment, internship, training, mentorship, and funding opportunities to help lift these promising youth out of poverty.


Members of the project: Zeina Saab & Sarah Shmaitilly & Wissam Samhat & Yasmeen el Saghir

Plant for me

A lot of lands are neglected by their owners for various reasons; too many farmers have lands that are too small to sell their goods; We'll make the link and get the farmers to plant those lands organically, under our management and supervision of our experts; sell the goods, and share the profit.


Members of the project: Alaa Bou Khzam & Alaa Zeineddine & Nizam Bou Khzam & Hoda Seoud & Mutaz Al-Taher & Sara Nasr & Younes Abou Khzam

CHREEK

CHREEK is a new concept in Lebanon for combining social and environmental challenges in an intelligent creative way, where we let ex-prisoners and other social outcasts work in junk to create innovative Furniture, gardening, accessories, toys, gadgets, etc... In this way we are creating jobs for people who cannot be hired, and saving away some waste off the environment's shoulders.


Members of the project: George Ghafary & Verginy Ghafary & Swaleen Abboud & Elie Attalahh

taBanna


Made in Lebanon


ihavetimetogive

ihavetimetogive.org” is an Internet Platform that is updated regularly and that lists everyday punctual social work in Lebanon.


Members of the project: Clara Atallah Moukarzel

RECYCLERS

RECYCLERS is introducing new methods in waste management. We will provide bins and recycling orientation for participants (i.e. schools and restaurants in Tripoli). Moreover, participants will receive the appropriate guidance for efficiently & effectively sorting their waste. After the daily collection of these wastes, we will transport it to the workshop of Green ways where it will be transformed then sell it to end recyclers to be reformed to a new item.

UTOPIA has an established partnership with Greenways, a recycling company, whereby our team is responsible for supervision of collecting and sorting waste and management of recycling process. Greenways on the other hand will provide the workshop site and equipment needed for recycling.


Members of the project: Yehia Harb & Aseel Naamani & Shafik Abdulrahman & Omar Khoder

lundi 12 août 2013